Online marketing is the process of advertising any kind of good or service to potential consumers via digital strategies. From articles and videos to podcasts and infographics, online marketers figure out the most strategic ways to reach their target audience while focusing on delivering quality information.
Internet marketing (also known as online marketing, digital marketing, emarketing, or web marketing,) is an all-inclusive term used to describe marketing activities conducted online.
The main difference between online advertising a just about every other form of advertising is that all forms of online advertising is highly trackable. There are also many options for paying for online advertising so you could only pay when a desirable action is taken as a result of the advertisement.
The price of Internet marketing varies depending upon the services you need. There are numerous types of services that fall under Internet marketing, so your price will depend on which services you use.
If you only use one or two services, your cost will be lowered. When you use multiple services, you will spend more money running your Internet marketing campaign.
To understand the costs of online marketing here is the breakdown of each service and the average cost to maintain is per month.
Search engine optimization (SEO) – $750 – $2,250
Pay per click (PPC) – $2,500 – $5,000
Email marketing – $0.03 per email
Social media marketing – $800 – $1,200
Content marketing – $1,500 – $6,000
These prices reflect how much it costs to maintain these services each month, but it does not include the initial set up fees. These fees are usually a couple of thousand dollars to get your method(s) up and running.
Internet marketing comes at a price. It can seem scary that these prices can quickly add up and become overwhelming. It is important to note that Internet marketing has so many benefits for your business that the initial investment is worth it.
These methods drive results for your business. They bring in more qualified leads and better traffic for your business. When you use these methods, you obtain leads that are the most interested in your products or services.
Methods like SEO and content marketing are great for driving traffic to your site. Email marketing and PPC are great lead generation methods. Social media marketing connects you to leads and helps them convert.
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You will see a great return on investment (ROI) with these methods. Even though you are investing a good chunk of money initially, you will see a great return with that money. These methods drive conversions, which helps your business more money and exceed the cost of your initial investment.
Internet marketing is an investment, but it is an investment that will benefit your business for a long time.
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Internet Marketingchâ U Thô Ng Phan Co
Term
marketing information systems
Definition
people and procedures for assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights
Term
internal databases
Definition
electronic collections of consumer and market information obtained from data sources within the company network
Term
competitive marketing intelligence
Definition
the systematic collection and analysis of publicly available information about consumers, competitors and developments in the marketing environment
Term
marketing research
Definition
the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization
Term
exploratory research
Definition
marketing research to gather preliminary information that will help define problems and suggest hypothesis
Term
descriptive research
Definition
marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers
Term
causal research
Definition
marketing research to test hypotheses about cause-and-effect relationships
Term
secondary data
Definition
information that already exists somewhere, having been collected for another purpose
Term
primary data
Definition
information collected for the specific purpose at hand
Term
commercial online databases
Definition
computerized collections of information available from online commercial sources or via the Internet
Term
observational research
Definition
gathering primary data by observing relevant people, actions, and situations
Term
ethnograpic research
Definition
a form of observational research that involves sending trained observers to watch and interactwith consumers in their 'natural habitat'
Term
survey research
Definition
gathering primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior
Term
experimental research
Definition
gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for difference in group responses
Term
focus group interviewing
Definition
personal interviewing that involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization. the interviewer 'focuses' the group discussion on important issues
Term
online marketing research
Definition
collecting primary data online through Internet surveys, online focus groups, Web-based experiments, or tracking consumers' online behavior
Term
online focus groups
Definition
gathering a small group of people online with a trained moderator to chat about a product, service, or organization and gain qualitative insights about consumer attitudes and behavior
Term
sample
Definition
a segment of the population selected for marketing research to represent the population as a whole
Term
customer relationship management (CRM)
Definition
managing detailed information about individual customers and carefully managing customer 'touch points' in order to maximize customer loyalty
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